![]() Remember that before “pastel” referred to colors, it referred to an artistic medium, as in a pastel sketch. It is, in fact, somewhat arbitrary, but not completely so. In practice, however, when people say “pastel” they usually refer to a more limited palette including mint green, mauve, coral and robin’s egg blue.īut why? Is the designation completely arbitrary? “Dancer Onstage with a Bouquet” by Edgar Degas That is in fact a pretty wide breadth, meaning more colors are technically pastels than you might have thought. Pastel basicsĪ pastel color is defined as any hue with a high value (lightness) and low to medium saturation (the purity or intensity of the color). ![]() ![]() To find the answers, let’s first figure out exactly what pastels are and how they got linked up with this particular time of year. Just what is the power of pastel? What emotional connotations does it carry, and what is its history in the world of art and design? These questions might help you think through your next project. Pastel palettes are popping up everywhere-they’re not just for confectioners and greeting card companies anymore. We at 99designs, for one, just lightened up our own brand, and we weren’t the only ones to get the memo. Yet graphic designers may want to pause and give the season’s designated color scheme a second look. The eggs are colored pastel hues. That is to say, everything is as it should be. ![]()
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